Brand Perception

What AI answers and people praise, criticize and get wrong about you, theme by theme, next to every competitor.

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Perception

How AI answers, social media and the web describe Notion • Data through 26 Sept

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All channelsAI SearchSocialCommunityWebLast 90 daysViewsExportShare
Perception of:NotionPlatform: All
InsightsAI answers describe Notion by its databases and flexibility, but people criticize its pricing.
Net Sentiment−953% from Reddit, 34% from r/NotionTypical brand +21
Praised ForFeatures260 opinions
Criticized ForPrice and value129 opinions · 1 critical thread
In AI Answers15 of 22 promptsChatGPT, AI Overviews

Critical Threads

Threads where 10 or more people are mostly negative about Notion

ThreadPeopleSentiment BreakdownThemePublished
Deciding between Obsidian and Notion - some help
Reddit · r/ObsidianMD
18
2115
Trust and reputation2w ago
Notion is probably the biggest productivity scam.
Reddit · r/Notion
42
5631
Ease of use1mo ago
Don't put anything important into Notion
Reddit · r/Notion
37
0334
Trust and reputation1mo ago
How Notion is losing its credibility with the Notion AI pricing mess
Reddit · r/Notion
20
1019
Price and value2mo ago

Known for

Find out what you’re known for. Praise and criticism, theme by theme

Every opinion lands on a theme like pricing, reliability or ease of use. You see what people like and what they hold against you, next to your competitors and a typical brand in your category.

What Is Notion Known For?
Share of opinions that touch each theme
Price and valueCustomer serviceTrust and reputationFeaturesEase of useReliabilityIntegrationsFeaturesNotion15%Obsidian13%ClickUp25%Typical brand19%
NotionObsidianClickUpTypical brand
Praised For
What do people like about Notion?
ThemePositiveSentiment
FeaturesLess positive than typicalCited by AI112+10
Integrations22+18
Criticized For
What do people hold against Notion?
ThemeNegativeSentiment
Price and valueWorse than typical1 critical threadCited by AI103−73
Reliability93−76

AI answers vs people

See where AI and people disagree. Your site, AI answers and people, side by side

Your site makes claims, AI answers repeat some of them, and people have their own view. Find the themes where people disagree with your pitch, and the ones AI talks about that your site never claims.

Your site 358 linesAI answers 34 statementsPeople 1,738 opinions
Share that touches each theme0%5%10%15%20%25%SiteAIPeople
Trust and reputationPeople disagree−7916%12%4.5%
ReliabilityPeople disagree−760.8%0%6.6%
Price and valuePeople disagree−732.2%2.9%7.4%
Ease of usePeople disagree−224.5%5.9%9.7%
VersatileTalked about, not claimed0%21%0.1%
Switching and alternativesTalked about, not claimed0%0%11%

Claims

Catch what’s said about you that isn’t true. Every claim checked against your own facts

People, review sites and AI answers say things about your price and features that are wrong or out of date. Sensorhub checks each claim against your own site.

We find itIn posts, reviews and AI answers
We check itAgainst your own pages
You fix itReply, ask for a fix, or add the fact
What they sayWhat your site says
answervault.ai
“Enterprise Search is included on Business”
Contradicted
notion.com/pricing
A limited trial on Business
LinkedIn
“Notion AI is a paid add-on”
Outdated
notion.com/pricing
AI comes with the plan
X · 4 posts
“Notion charges $20 per user”
Inconclusive
notion.com/pricing
Plus costs $12 per month
Questions, objections, problems

Hear every reason in one place. What people ask, object to and run into

Thousands of posts boil down to a short list: what people ask before they buy, what puts them off, and what goes wrong once they use you.

Your notes live in Notion's cloud, not your own filesTrust and reputationCritical thread29people
Setup and upkeep take more time than the workEase of useCritical thread27people
AI pushed into the app at the cost of core featuresFeaturesCritical thread24people
Too complex for simple needsEase of use23people
PriceTrustFeaturesEase of useReliabilityNotion
−73
−79
+10
−22
−76
Obsidian
+64
+38
+8
−41
ClickUp
+59
Confluence
+30
−73
Taskade
+67
Competitors

See who is known for what. Every competitor on the same themes

You and every competitor are measured on the same themes, so you can see where a competitor is loved for something people criticize you for.

Why it matters

A score you can trust. Counted the way people actually talk

One loud thread or your own team’s posts shouldn’t move how you look. Perception counts people, not posts, and keeps your own voice out.

r/Notion · 42 people
104 replies42 opinions
r/Notion · 1 person
9 replies1 opinion

Counting

One person, one opinion

Everyone in a thread counts once, however often they reply.

Posts by your brandNot counted14
Posts by your teamNot counted5
Job adsNot counted74

Your own posts

Your own voice stays out

Brand posts, team posts and job ads never count toward sentiment.

Notion is probably the biggest productivity scam.
31 of 42 negativeCritical thread
Don't put anything important into Notion
34 of 37 negativeCritical thread

Critical threads

Critical threads, flagged

Threads where 10 or more people are mostly negative about you, ready for a reply.

Obsidian · r/Notion33 people
Tried to Switch to Obsidian, Experienced Hell
Confluence · r/selfhosted12 people
Alternative to Confluence

Competitor complaints

Reach your competitors’ unhappy users

Threads where people criticize a competitor, so you can reach their users.

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© 2026 Iterato Ltd. All rights reserved.