Competitor Monitoring

Rankings, share of voice and sentiment for every competitor across AI answers, Google, the web and social. Then the prompts, pages and unhappy users where you can take ground.

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Competitors

Presence, trends, and channel coverage of your competitors • Data through 11 Oct

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All channelsAI SearchSocialCommunitySERPWebBrands: 5Last 30 daysViewsExport CSV

Presence Overview

How your 5 selected brands show up across all channels

InsightsYou lead the brands shown with 2,242 mentions; Obsidian is closest at 1,281. You're up 58% vs the previous 30 days.
BrandsMentionsSoVSentiment
NotionOwned58%2,24230% Neutral 53
Obsidian14%1,28117% Neutral 56
ClickUp179%1,17016% Neutral 56
Confluence155%77210% Neutral 45
Taskade218%4105% Neutral 56

Matrix Comparison

Select any two dimensions to compare brands

InsightsBiggest gap: Quora. 5 competitors are present, you're not
WebRedditLinkedInGoogle AIOChatGPTXYouTubeForumsInstagramFacebookGitHubTikTokQuora
Notion75357441613469114899452856—
Obsidian2338111577113436158810114—
ClickUp68611916910899208634035—34
Confluence45812213210896121221322—4
Taskade3133831202038110311—
Coda1481110203253——————
Fibery10924102020—239—————
AppFlowy13617511112110—23—
Slite118122122111——11—1
Guru874926421——1——1
Anytype66511111121—————
Microsoft Loop78529—1723—2———
AFFiNE731521—52—1122—
Nuclino846228————————
Outline461647—1—1——1——
Capacities3132————6—1————
Other15822815281213——1
lowhigh

Matrix comparison

Know who’s ahead on each channel. And what changed since last period

Mentions, share of voice and sentiment for every brand, side by side by channel, site type or page type. Turn on the comparison and each cell shows who gained or lost ground in the last 30 days.

Matrix Comparison

Δ vs previous
MentionsShare %Average SentimentOpportunity
Brand × Channel
WebRedditLinkedInXYouTube
Notion
+3
−1
+3
+1
−4
Obsidian
+2
−5
−1
+1
+3
ClickUp
−4
+7
±0
±0
+3
Confluence
−3
−2
+3
−6
+2
Taskade
−8
+6
−2
−7
−23
Coda
+3
+2
−12
+4
—
Brand × Site Type
CommunitySocialEditorialReviewDirectory
Notion
±0
+2
+4
−1
+4
Obsidian
−2
±0
+3
−9
+5
ClickUp
+6
±0
−4
−4
−2
Confluence
±0
+3
−12
+13
+9
Taskade
+9
−7
−14
−5
−10
Coda
+2
−8
+1
+9
−3
losingflatgainingchange vs previous 30d

Competitor complaints

Reach their unhappy customers. Right when they’re ready to switch

Filter every channel to negative posts about a competitor and you have a list of people asking for something better. Be the helpful answer in the thread.

All Mentions

Mentions: Competitor onlyChannel: Community, SocialSentiment: Negative Negative competitor mentions
Mention153SentimentBrands MentionedDate
New Claude User Negative 331d ago
Imagine running a business and telling yourself "I can't scale until I fix my focus." OR "I'll scale once I get my head straight." That day isn't coming. With ADHD, I've run multiple businesses… | Ryan Mckenzie | 10 comments Negative 342d ago
#claudecode #ai #developertools | 💪 Dominik J. Negative 252d ago
Sharepoint sites or OneNote for company wiki? Negative 353d ago
Does anyone actually use the Wiki feature? Negative 253d ago
#womenintech #publicspeaking #storyworthy #cfp #witvoices #speakingup | Barkha Herman Negative 214d ago
Recommendations for a good KM tool? Negative 154d ago
How did Harvey go from 50% margins to -50% in six months? I have 4 theories, and none of them fully works. Bloomberg reported that Harvey's gross margin went from ~50% at the start of the year to… | Christophe Pasquier Negative 254d ago

Prompt gaps

Win the prompts they own. Where AI mentions them and leaves you out

Every prompt where ChatGPT or AI Overviews mentions a competitor and not you, with the cited pages that list them and skip you. That’s your content and outreach list.

Prioritization

PromptCompetitors MentionedRunsAI Model(s)
best software for managing agile sprints in startups40
best way to consolidate fragmented legacy systems in enterprises40
how to streamline project management for marketing agencies40
issues with integrating project management tools with existing workflows40

Citation Gap

Build a Consulting Client Portal Without Code - Softrsoftr.io
Why project management tools fail inside organization | Breezebreeze.pm
GitHub Integration with Jiraopshub.com
25 Best Knowledge Base Software That Makes Teams Smarteryoutube.com

Why it matters

When AI recommends a competitor, you don’t get a notification

Buyers ask ChatGPT for alternatives, compare you in Reddit threads and read listicles. Without tracking, every one of those is a deal you never knew you lost.

Competitor3w ago
AsanaUntracked
Seen in 8 prompts · 109 mentions
Track competitor
Competitor3w ago
TrelloUntracked
Seen in 8 prompts · 85 mentions
Track competitor

Suggested competitors

Catch new competitors early

Brands that keep showing up in your AI answers arrive as suggestions, with the prompts they appear in. Track one with a click.

#1ClickUp23.3%207 of 888 answers

AI visibility

See who AI mentions most

The share of AI answers that mention each brand. When a competitor edges ahead, you see it after the next daily run.

Last 30 daysPrevious 30 daysMentions · change
Taskade410+218%
ClickUp1,170+179%
Confluence772+155%
Notion2,242+58%
Obsidian1,281+14%

Momentum

Spot who’s gaining ground

Mentions for every brand against the previous 30 days, so a competitor’s push shows up while it’s happening.

BrandLowest channelHighest channel
ObsidianReddit5269Forums
ClickUpReddit4868Instagram
NotionReddit4362Instagram
FiberyForums3863Reddit
ConfluenceForums3855 AI Overviews

Sentiment

Compare how people feel about each brand

Every brand’s average sentiment on each channel, scored the same way, so you see where each one is liked and where it isn’t.

Know where you’re losing off-site, and what to fix first

Enter your domain and see your competitors’ footprint next to yours.

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Off-site visibility insights, every month

© 2026 Iterato Ltd. All rights reserved.

Off-site visibility insights, every month

© 2026 Iterato Ltd. All rights reserved.

Off-site visibility insights, every month

© 2026 Iterato Ltd. All rights reserved.